Proving Customers with a Flawless in-store Experience
Since 1989, G-Star RAW has pushed the boundaries of denim design. G-Star RAW’s ambition is to be recognized as the leading denim company that creates tomorrow’s classics. Their mission is to inspire people to be game-changers by being one themselves.
Reducing the re-renders by 80% with React Redux and custom context and providing customers with a flawless in-store shopping experience.
Optimizing the performance of the React application used for G-Star RAW webshop checkout, with the goal of accelerating customer experience.
70-85% less component re-renders on average
80-97% less blocking time on average
~8% better Speed Index (in Lighthouse)
Separation of concerns by using custom hooks and container / presentational components
Cleaner and more maintainable codebase
We discovered and fixed a handful of previously undetected bugs
Interaction with checkout forms feels noticeably faster